One way to save some time while maintaining your presence on both Facebook and Twitter is to link the two accounts. This will allow you to have Facebook automatically update your status using your Tweets.
Some people are saying that social media outlets, such as Twitter, have killed press releases, Akers believes just the opposite. As she explains to Abby Johnson of WebProNews, social media has actually enhanced press releases and all other aspects of public relations.
If you use multiple social networks, it may be a good idea to consolidate your workload, so that you don’t spend a large chunk of your time repeating the same tasks.
Your goal for all social media projects will inevitably be to earn some type of return on the investment that you have poured into this medium, whether your input is financial, or time consumed putting copy together to achieve sales, brand awareness or simply establishing yourself as an expert on any particular subject.
Rather than using your Twitter and Facebook fan pages in total isolation from the rest of your business, think about using them as complements. For instance, if you participate in print advertising, you might consider using it to channel traffic to your social networking sites.
When it comes to using any form of social media services to promote your business, it is always a good idea to think in terms of building social capital that will generate flows of returns over a long period of time.
