Ted Ulle, the Senior Search Analyst for Converseon, explains information architecture to WebProNews. Information architecture should be the bedrock of websites. Unfortunately, many people leave it out because it can be challenging.
Some people are saying that social media outlets, such as Twitter, have killed press releases, Akers believes just the opposite. As she explains to Abby Johnson of WebProNews, social media has actually enhanced press releases and all other aspects of public relations.
Abby Johnson of Webpronews talks to Erik Lumer of Cascaad at SXSW 2010 about overcoming real-time web challenges.
One of the most important functions of social media is that it allows businesses and organisations to receive feedback from customers and visitors, which they can then respond to through the various social media services they are using.
When it comes to using any form of social media services to promote your business, it is always a good idea to think in terms of building social capital that will generate flows of returns over a long period of time.
Facebook is one of the most promising social media outlets when it comes to marketing your products. One good way to use Facebook is to create a fan page on the site; and to use it to draw in potential buyers.
