Are you looking to market your small business to the general public, preferably your targeted market? Your targeted market should be the individuals who are most likely to need what your business has to offer.
Are you a small business, retailer, tradesman with a web site online? Is your web site being found in search engines? Are you sure that your website pages are working, accurate and up to date? Even more important, are you marketing your website online as well as offline?
The best example of passive income in the physical world is property. When you own a block of flats, hire a property manager and a maintenance company to take care of it and collect the rents for you, all you have to do is cash the cheques that roll in.