One way to save some time while maintaining your presence on both Facebook and Twitter is to link the two accounts. This will allow you to have Facebook automatically update your status using your Tweets.
If you use multiple social networks, it may be a good idea to consolidate your workload, so that you don’t spend a large chunk of your time repeating the same tasks.
Your goal for all social media projects will inevitably be to earn some type of return on the investment that you have poured into this medium, whether your input is financial, or time consumed putting copy together to achieve sales, brand awareness or simply establishing yourself as an expert on any particular subject.
Rather than using your Twitter and Facebook fan pages in total isolation from the rest of your business, think about using them as complements. For instance, if you participate in print advertising, you might consider using it to channel traffic to your social networking sites.
There are two benefits to encouraging existing customers to become a fan of your business on Facebook. The first is that you can slowly move away from paid mediums such as reliance on bulk mail and autoresponders to disseminate important information to customers.
When it comes to using any form of social media services to promote your business, it is always a good idea to think in terms of building social capital that will generate flows of returns over a long period of time.
Facebook is one of the most promising social media outlets when it comes to marketing your products. One good way to use Facebook is to create a fan page on the site; and to use it to draw in potential buyers.
