Search Engine Marketing

Proper Google AdWords management can be very effective in bringing pre-qualified customers to your web site. However, it can be a complete waste of time effort and money if it is not managed correctly and regularly. You control the budget, we will manage your campaigns within your budget.

Features

• Keyword research and optimisation
• Set your own daily budget
• Creation and expansion of text and image ads
• Removal of low performance keywords and ads
• Optimisation ad groups
• Budget management
• Opt in/out of content and search network programmes

Benefits

• Reach people who are looking for your products/services
• Set your own daily budget based on keyword bids
• Keyword research based on what people are searching on within your area of interest
• Use broad, specific and negative keyword terms to tailor who you want to see your ad
• Targeted titles and call-to-action descriptions for each AdGroup
• Experiment and keep track of how each change affects your campaign performance
• Eliminate and add keywords based on how they perform
• Raise and lower keyword bids as needed to maximise your ROI
• Focus on theadverts and keyword terms that convert the most and cost the least
• Fully adjustable keyword bids reflecting real time changes

 

What we need from you

Putting together effective campaigns takes both preparation and planning. In order to save time, and assist in getting your adwords campaigns live quicker, its useful to have a few basic items ready to go. Initial consultations can be done over the phone or email.

Things to have ready:

• A list of your percieved keywords as a staring point for research
• Full list of products or services you wish to promote
• A reasonable starting point for your budget. (This depends on the number of products and services to be promoted)