Search Engine Optimisation Articles Tips and Tutorials

Many customers ask what is involved in search engine optimisation and what it is that welds a well optimised site together to make it acceptable to many well known search engines.

In this section you will find explanations for key operations and current thinking on what is needed to optimise your brand new web site so that prospective customers will start to take interest in the contents.

More can be found on our website marketing tips blog

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process of making your web site pages search engine friendly, promoting them as the most likely results for a specific product that a search engine user would use to find your product and/or service. Search Engine Optimisation improvements can make the difference between achieving a top ranking......

Keywords

Keywords contained within a Web page are the most important element to achieving high search engine rankings. Keywords are by no means the only relevant factor in how search engines rank a Web page, but they are the first thing that needs to be considered......

What are meta tags?

A meta tag is an HTML tag that provides information about a web page. Meta tags may contain information about what the page is about (keywords and description), who wrote the page, when they wrote it and much more. Many search engines use this information when indexing pages......

Link Popularity

Link popularity refers to the quality and quantity of the links pointing to and from your web site. This is an extremely important method of maintaining and improving your site or a specific product page visibility in any search engine......

Search Engine Optimisation Guide

Small limited companies and sole traders are becoming more aware of the necessity to implement and at least understand the basics of search engine optimisation and marketing. So what are the basics?......